Crowdfunding to give ideas a chance
Nowadays social networks are useful not only to promote established business but, thanks to crowdfunding, new projects can actually find the financial aid they need. Let’s try to understand what’s about: the term describes the collective cooperation to support efforts initiated by other people or organizations. Supply and demand mainly meet on the internet, where...
E-mail Marketing and Startup: perfect match!
Successfully building a company from scratch takes not only dedication but also a clear business plan and a good amount of marketing know-how. E-mail marketing is one of the most valuable and effective tool because it’s based on a two-way relationship with the customer. This means not only that your messages will be better targeted...
The risks for job seekers in the age 2.0
Increasingly, web tools are used to search for a job, but it does not seem clear to everybody that e-mail and social networks can be a double-edged sword. Nowadays, with the proliferation of profiles, the social reputation of a person is online and therefore available to everyone. Of course, you could easily reply that this...
Triggered Email Marketing #2: beyond segmentation
One year ago we were talking about the triggered email marketing. This is a technique that allows to customize the evolution of a campaign depending on the users behavior, choosing a special schedule that operates according to certain events. In this article we will examine two must have scheduling steps that no email marketing campaign...
Little printer, the compact printer for the Social Media
London-based design studio BERG has developed little printer, a compact, inkless, thermal printer which can produce receipt-sized miniature newspapers, notes, or images directly from a cellular device. Through the custom-designed BERG cloud program, the printer connects with wireless to many smartphones without any configuration. You can print files in high quality glossy paper. BergCloud has...
Email marketing: the Funnel
One of the most important feature of marketing and sale management is the detection of prospects’s intentions. The analysis of an It represents the percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages within the same site. email marketing campaign is based on the metrics provided...
Send Money: money on Facebook
We can share almost everything on internet, social networks, peer to peer programs: photos, videos, music, contents and data. One thing was missing: money. It will be so no more: Sendmoney service promises to revolution money circulation dynamics between people on the network. Paypal idea is simple: to provide Facebook users a platform that allows...
Smartphone and online shopping
Smartphones and online shopping is an increasingly strong connection. Around 20 million Italians (source Ipsos) use their mobile device to browse, and more than half of them use it anywhere. Moreover should be considered the spread of e-commerce, which has allowed smartphone users to make their purchases easily and without limiting the space-time. In this...
The pocket projector
The projection of contents through portable devices is often troublesome: positioning of projector, usually cumbersome, could be complicated and the reproduction on the wall many times doesn’t assure colors fidelity. Thank to the pocket projector PKA21 Optoma (that has the same dimensions of a tv remote and a weight of only 160 grams) it will...
Social commerce
In reduced demand times and recession periods new business trends rise. We can say indeed that critical situations push the market to findo innovative ways to find andwers. It’s the case of social commerce, the new consumer frontier in a future key. Although, especially in Italy, a considerable part of the public isn’t still used...
Google + pages
It was to be expected: it isn’t enough to be a leader to avoid to revise one’s own strategies. It’s clear that Google doesn’t process Facebook hegemony in social networks field and that it’s afraid of the integration process that Zuckerberg company is pursuing and that could erode Google monopoly as universal search engine. Mountain...
Brand new iPhone 4S, seven times faster
After only two days from the presentation of the iPhone 4S Apple lost its soul and its mentor: CEO Steve Jobs passed away because of a pancreas cancer after seven long years of illness. We dedicate this post to him. All Apple technology enthusiasts were waiting for big news this October, some of them even...
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