Bancomail.com: a window that overlooks the world for email marketing
Nowadays we are witnessing an important evolution to the context in which companies are to take action: the current market situation is changing the traditional view of business and, with it, although the methods and channels through which it communicates. In this context, we are observing a significant shift in marketing decisions: the reflection states...
Non Profit Email Award first Italian edition
In the last decade the NPO marketing has progressively specialized itself, almost becoming an independent subject. Today we deal with this topic to present an initiative, that well represent the evolution of fundraising. We’re talking about the first edition of the Italian Non Profit Email Award, promoted by Contactlab within the Festival del Fundraising, to...
Timing and modality in E-mail marketing
By preparing a newsletter focusing on text and design is not enough to be effective. The results of some recent researches show some aspects about the timing and mode of reception that make us give you some simple but operative advice to improve your campaigns. First of all we would try to ask the crucial...
Adobe and the digital marketing
Social Media Marketing role in actual business dynamics is getting more and more important day after day. If we look at it by a first click point of view we have to admit it visible benefits in terms of visibility and brand awareness. But in too many cases marketing operators are still focused on a...
Easter Email Marketing
We already know the principal aspects of an email marketing campaign: sender, company reference, catchy heading, precise target, informal tone and clear but concise message. Besides Easter, like Christmas or any other holiday, represent an opportunity to spread your marketing and push sales. Any ideas? Use an Easter theme in your campaign Direct Email Marketing...
Storytelling helps sales
In last years corporate communication got closed to storytelling, technique based on telling stories to promote ideas, values and products. Marketing seems to have found out the persuasive power of storytelling, which became an essencial instrument for companies. Storytelling is particularly effective in the brand building, where charts and statistics can’t succeed. According to this...
Facebook and brand pages Timeline
In the press conference of February 29th Facebook officially announced the choice to apply the Timeline also to brand pages. The administrators have almost one month to test it before the default change expected on March 30th. As for the personal pages the wall takes the Timeline style: news are divided in two columns and...
Crowdfunding to give ideas a chance
Nowadays social networks are useful not only to promote established business but, thanks to crowdfunding, new projects can actually find the financial aid they need. Let’s try to understand what’s about: the term describes the collective cooperation to support efforts initiated by other people or organizations. Supply and demand mainly meet on the internet, where...
E-mail Marketing and Startup: perfect match!
Successfully building a company from scratch takes not only dedication but also a clear business plan and a good amount of marketing know-how. E-mail marketing is one of the most valuable and effective tool because it’s based on a two-way relationship with the customer. This means not only that your messages will be better targeted...
The risks for job seekers in the age 2.0
Increasingly, web tools are used to search for a job, but it does not seem clear to everybody that e-mail and social networks can be a double-edged sword. Nowadays, with the proliferation of profiles, the social reputation of a person is online and therefore available to everyone. Of course, you could easily reply that this...
Triggered Email Marketing #2: beyond segmentation
One year ago we were talking about the triggered email marketing. This is a technique that allows to customize the evolution of a campaign depending on the users behavior, choosing a special schedule that operates according to certain events. In this article we will examine two must have scheduling steps that no email marketing campaign...
Little printer, the compact printer for the Social Media
London-based design studio BERG has developed little printer, a compact, inkless, thermal printer which can produce receipt-sized miniature newspapers, notes, or images directly from a cellular device. Through the custom-designed BERG cloud program, the printer connects with wireless to many smartphones without any configuration. You can print files in high quality glossy paper. BergCloud has...
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