We can share almost everything on internet, social networks, peer to peer programs: photos, videos, music, contents and data. One thing was missing: money. It will be so no more: Sendmoney service promises to revolution money circulation dynamics between people on the network.
Paypal idea is simple: to provide Facebook users a platform that allows Paypal members and social network abitualsto send and receive money without adding further informations or paying commissions. Statistically 80% Paypal user have a Facebook account so a big catchment area is expected.
The same goes for the opportunities: many observers conceive it as an immediate way to celebrate occasions of contacts not physically reachable. Personally I think it’s more correct and functional to imagine it as a possibility to make or receive small loans for emergency situations or subscribe donations, taking advantage of the favourable taxation. Facebook deducts nothing in fact on money tranfers while PayPal applies a 30 cent fee.
It’s true we live in a bad economic period but giving money is not a proper act in interpersonal relationships and it could be realistic only within family borders.
Despite this, the service is configured on this bases and, through Facebook or PayPal we can enter the page and select the addressee of our (optional) digital postcard among Facebook friends: we can also add messages, images, contents (beyond the money amount). It’s obvious that with this expedient we can make money circulate without any need of a particular occasion.
Sendmoney structure is conceived to be used in 65 countries.
The most audacious ones think that the introduction of these new technologies is a good attempt to free people from traditional banks and their tax regime but pragmatically we can consider them a good aid to tear down some barriers like the waste of time when we’ve to insert numbers and personal data to pay for something.
On the business side there are no doubts that for social business and social marketing oriented companies will enjoy the possibility to count on a more flexible money movement. Especially for promotions and refunds.
Development margins for these new frontiers are closely related to the legislative body of every single country: in Italy for example there are quite restrictive norms and we can expect governments are studying new documents to regulate this sector that have discontinuous features compared to conventional ones.
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